A Tom's Guide reviewer tested ChatGPT-5.2, Claude 4.6 Sonnet, and Gemini 3 by tasking each with building a fictional hula hoop company from scratch across seven business challenges. Claude won the most rounds, excelling at marketing strategy, conversion copy, customer acquisition planning, and customer service responses that balanced brand personality with business growth. ChatGPT proved strongest for comprehensive brand identity kits and empathetic copywriting, while Gemini stood out for technical breakdowns and profit margin analysis. The reviewer concluded they would use all three for different strengths rather than relying on a single model.

I created a fake hula hoop company to test ChatGPT, Claude and Gemini — here's the one I'd actually hire - Tom's Guide