Meetings are where decisions get made, relationships are built, and important information is exchanged. But without a reliable system for capturing what happens, valuable insights slip through the cracks. Fireflies.ai addresses this challenge by automatically recording, transcribing, and analysing conversations across virtually any video conferencing platform.
What is Fireflies.ai?
Fireflies.ai is an AI-powered meeting assistant that joins your video calls, records the conversation, and produces searchable transcripts with intelligent summaries. The platform works across major conferencing tools including Zoom, Microsoft Teams, Google Meet, and Webex, making it a versatile solution for teams regardless of their preferred communication platform.
The service has grown substantially since its founding, now serving over 20 million users across 800,000 organisations. The platform has processed more than 3 billion meeting minutes and is used by people at 75% of Fortune 500 companies. In June 2025, Fireflies achieved a $1 billion valuation following the launch of its real-time assistant features.
How It Works
Getting started with Fireflies is straightforward. After creating an account and connecting your calendar, the platform scans for upcoming meetings with video conferencing links. You can configure Fireflies to automatically join all meetings or only selected ones based on your preferences.
When a meeting begins, the AI assistant (nicknamed Fred) joins and records in the background. The platform captures both audio and video, producing real-time transcriptions as participants speak. Once the meeting ends, Fireflies processes the recording and generates detailed summaries, action items, and key highlights.
For in-person conversations or calls not on standard video platforms, the mobile app allows recording of face-to-face meetings, interviews, and brainstorming sessions. A desktop application for Mac and Windows provides direct audio recording capabilities across platforms including Slack Huddles, Discord, WhatsApp, and FaceTime.
Core Features
Accurate Transcription
Fireflies delivers transcription accuracy of 95% or higher in optimal conditions, supporting over 100 languages. The platform uses speaker diarisation to identify and label different speakers, making it easy to follow who said what during conversations.
AI-Generated Summaries
Rather than wading through entire transcripts, users receive structured summaries organised by key points, decisions made, and action items. The platform allows you to expand specific summary bullet points for additional context when needed.
Searchable Knowledge Base
Every transcript becomes searchable, enabling you to find specific discussions from meetings that happened months ago. You can search by keyword, speaker, topic, or timestamp to locate exactly the information you need.
AskFred AI Assistant
Fred can answer questions about past meetings, pulling relevant information from across your entire meeting history. Ask about a specific discussion point, and Fred retrieves the exact moment from the transcript.
Live Assist: Real-Time Intelligence
Launched in late 2025, Live Assist represents a significant evolution in meeting assistance. Rather than simply documenting what happened after a meeting ends, this feature provides real-time intelligence during conversations.
Sales teams can instantly access pricing discussions from previous calls while speaking with a client. Recruiters can surface candidate insights mid-interview. Project managers can pull up past decisions without derailing discussions. The feature surfaces context-aware answers from past meetings, documents, and knowledge bases in real-time.
The Talk to Fireflies capability, powered by Perplexity, enables voice-activated web searches during live meetings in over 60 languages. This makes Fireflies one of the first meeting assistants to combine conversation intelligence with real-time internet knowledge.
CRM Integration
For sales and customer-facing teams, Fireflies integrates deeply with major CRM platforms to automate post-meeting workflows.
HubSpot Integration
The HubSpot integration automatically syncs meeting notes, transcripts, and action items directly to contacts, companies, and deals. Key capabilities include:
- Automatic creation of new contacts or leads when meeting participants aren't found in your CRM
- Attachment of meeting notes to deals, linking conversations to the right pipeline and deal stage
- Automatic task creation from action items discussed in meetings
- Transcription of calls made through HubSpot's dialler
Salesforce Integration
Fireflies seamlessly syncs meeting notes and activities with Salesforce records, ensuring sales conversations are logged without manual data entry.
Additional CRM Support
The platform also integrates with Zoho CRM, Pipedrive, Copper, Close.io, Affinity, Wealthbox, and numerous other CRM systems.
Meeting Analytics and Team Insights
The conversation intelligence suite provides metrics and insights that go far beyond simple transcription.
Speaker Analytics
Track speaking time for each participant, words spoken per minute, and participation levels across meetings. This helps identify whether conversations are balanced or dominated by particular individuals.
Sentiment Analysis
Understand the emotional tone of meetings by analysing what percentage of discussion was positive, negative, or neutral. This proves particularly valuable for customer calls and sales conversations.
Topic Tracking
Configure custom topic trackers to monitor specific subjects, competitor mentions, or keywords across all your meetings. View aggregated data showing how often topics appear and in which contexts.
Team Performance Metrics
Team administrators see consolidated analytics across all team members' meetings, enabling coaching opportunities and performance evaluation. Metrics like talk-to-listen ratio, filler word usage, and monologue length help identify areas for improvement.
Knowledge Sharing and Collaboration
Fireflies transforms meetings from isolated events into shared organisational knowledge.
Channels and Organisation
Organise team meetings into different channels, making it easy to navigate recordings by project, department, or client. Access notes from recent meetings in one centralised location.
Collaboration Tools
Leave time-stamped comments on specific moments in transcripts. Create soundbites to clip important moments from calls into shareable audio snippets. Add reactions and bookmarks to highlight key points.
Integration with Productivity Tools
Share meeting notes automatically to collaboration platforms including Slack, Notion, Asana, Trello, Google Docs, and OneNote. The platform integrates with over 90 software solutions spanning video conferencing, project management, and productivity categories.
AI Apps for Specialised Workflows
Fireflies offers over 200 AI applications that extract specific insights based on your role and industry.
Sales Teams
Generate follow-up emails, track objections and competitor mentions, score deals, and identify coaching opportunities from sales calls.
Recruiting
Score candidates based on interview conversations, identify communication patterns, and streamline the hiring workflow with integrations to Greenhouse, Lever, and BambooHR.
Finance
Specialised templates for financial advisors include automated KYC updates, compliance documentation, and structured summaries aligned with regulatory requirements.
Venture Capital
Auto-generate investment memos from founder calls, rate founders on clarity and execution, track traction metrics, and detect red flags in pitch conversations.
Security and Privacy
For organisations handling sensitive information, Fireflies maintains enterprise-grade security standards.
The platform is SOC 2 Type II compliant and adheres to GDPR requirements. All data is encrypted with 256-bit AES and SSL/TLS encryption both in transit and at rest. HIPAA compliance with Business Associate Agreements is available for healthcare organisations on enterprise plans.
Critically, Fireflies never uses customer meeting data to train its AI models. Private storage options allow organisations to maintain complete control over where their data resides. Meeting notes and transcripts are time-stamped and securely archived for compliance and audit purposes.
Pricing
Fireflies offers tiered pricing to accommodate different needs:
Free Plan
Includes limited transcription credits, meeting summaries, and basic features. Suitable for testing the platform or occasional use.
Pro Plan - $10/month per seat (billed annually)
Unlimited transcription, unlimited AI summaries, 8,000 minutes of storage per seat, downloadable transcripts, talk-time analytics, AI apps, action item tracking, and unlimited integrations.
Business Plan - $19/month per seat (billed annually)
Everything in Pro plus unlimited storage, video recording, multi-language mode, conversation intelligence, and team analytics.
Enterprise
Custom pricing with additional features including private storage, advanced admin controls, and dedicated support.
Getting Started
Setting up Fireflies takes just a few minutes. Sign up using your Google, Microsoft, or email account, then connect your calendar. Configure your meeting preferences to determine which calls Fireflies should join automatically. The platform begins attending your scheduled meetings immediately, delivering transcripts and summaries typically within minutes of each call ending.
For teams evaluating the platform, Fireflies offers a 7-day free trial of the Business plan to explore advanced features before committing.
The Bottom Line
Fireflies.ai has evolved from a simple transcription tool into a comprehensive conversation intelligence platform. By automating note-taking, syncing insights to CRMs, and providing real-time assistance during meetings, it addresses the full lifecycle of meeting management. For professionals spending significant time in meetings, the productivity gains from not having to manually document conversations can be substantial.